Monday, March 14, 2016

Social Media Basic $747 The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on the business.
KEY FEATURES:
  • All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
  • Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
  • Total social media strategy covering all aspects of online branding and social media - branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
  • Customizable goals for Social Media - content, engagement, and posting tailored specifically for the goal selected. GOALS:
    • Traffic - generate traffic for your website
      • Awareness - generate awareness for your brand or for specific parts of the brand
    • Engagement - engage fans to interact with the page and develop brand loyalty/ambassadorship
    • Customer Service - focus on providing customer service or taking in feedback from customers MONTH 1: CAMPAIGN SETUP AND STRATEGY
      ·         Social Media Audit
      ·         Social Media Playbook
      o   Six month goals and timelines
      o   Buyer Persona
      o   Communications Objective
      o   Content Strategy and Content Verticals
      o   Response Protocol/Escalation Process
      o   Message Tracks for Each type of Comment
      o   Tailored audience for the page
      ·         Account Creation and Optimization
      ·         Profile Picture Creation and Cover Photo Creation

      MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
      ·         Monthly Content Planning
      o   Content provided a week before actual posting
      ·         Content Creation
      o   10 high quality graphics every month
      o   2 Ads Created (graphics, text)
      ·         Monthly Social Media Paid Ad Campaign Management
      o   2 Ads Created
      o   Budget Recommendation (according to goals)
      o   Client needs to provide budget
      ·         Follower Growth
      ·         Social Media Reporting
      o   Monthly Social Media Report (Facebook/LinkedIn/Twitter) - One report for each platform
      §  Social Media Snapshot (Overview)
      §  Network Growth/Reach
      §  Engagement Report 
      §  Content Report/Content Consumption
      §  Customer Service Report
      o   Social Media Insights
      §  Manually Created Analysis for the Month

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Local Silver $1197/month Recommended Campaign Length: 6 Months
Keywords Targeted: Up to 10 Keywords
Keyword Group: Maximum of 2
Monthly Search Volume (1,000 per group): Up to 2,000

KEY FEATURES:
  • Customizable white-label dashboard to track your campaign rankings. Includes the ability to set up your own branded dashboard for the client to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
  • Extensive pre-campaign site audit and keyword research, grouping, and mapping.
  • Extensive On-Page optimization (up to 10 pages) which includes web copywriting, tag and header optimizations, URL rewrites, and metadata optimization among others.
  • Rich snippet recommendations including breadcrumbs.
  • Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, Logo, among others.
  • Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency. 
  • White-label reports: Site Assessment Report, On-Page Report, Monthly Executive Summary Report. MONTH 1: CAMPAIGN SETUP AND OPTIMIZATION

    Account Research and Prep
    • Website Audit
    • Pages Optimized (10 pages)
    • Keyword Research
    • Keyword Grouping 
    • Keyword Mapping 
    Local Business Setup and Citations Creation
    • Google My Business Creation
    • Yelp Listing Creation
    • Bing Local Creation
    • Yellow Pages Creation
    • 10 Additional Business Listings
    On-Page Optimization 
    • SEO Road Map 
    • Blog Creation 
    • Webpage Copywriting (3 pages, 350 words per page)
    • Title Tag Optimization  (10 titles)
    • Meta Description Optimization (10 meta description)
    • Meta Keyword Optimization (10 meta keywords)
    • Domain Redirect Optimization 
    • .xml Sitemap Optimization 
    • Robots.txt Check 
    • URL Rewrites  (10 URL rewrites)
    • Broken Link Report 
    • Google Analytics Check & Installation 
    • Google Search Console & Installation 
    Rich Snippet Recommendations        
    • Breadcrumbs
    Local Schema Implementation
    • Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
    • Map Schema
    • Product Information Schemas
    • Images and Logo Schemas
    Initial Off-Page SEO    
    • Magazine/News Placement (1 article)
    • Blog Post Outreach (1 article)

Basic Web Design $1497 *Disclaimer: This does not include content creation.*
KEY FEATURES:
  • Fast Wordpress development based on custom Wordpress templates created specifically for local industry niches
  • One week turn-around time from start of campaign to initial client assessment and approval
  • Two weeks turn-around time from start of campaign to deployment. Any additional feature tacks on additional time
  • Up to 30 pages migrated
  • Up to 15 premium stock photos bought and used specifically for the site
  • Custom design, created specifically for your business based on your personality 
  • SEO-ready websites with features integrated such as blogs, social media icons, HTML and XML site maps, etc.
  • Responsive web design ensures the website is displayed correctly across all screens
  • Social media icons, favicons, widgets, contact forms, etc. 1. How long does it take to create a website?
    • Our website development service level completes within 2 weeks for the Local Web Design Package, 3-4 weeks for the Web Design Starter Package, and 4 weeks for the Advanced Web Design Package.  This period is extended for every added feature requested.
Advanced Site Consultation $2997 The product provides in-depth SEO analysis of all On-Page and website elements to unearth all SEO opportunities that the business can use to beat the competition and achieve and retain top search rankings. This highly collaborative service enables clients to quickly learn and understand the major factors important to ranking a website as well as other issues that affect ranking and site visibility.

At the end of the first 30 days, the client will know all barriers hindering the page from ranking, all SEO elements that they can exploit and take advantage of, and other site discoveries that would help the site to ensure site competitiveness in search engine visibility. The end result is an SEO Analytics report that contains all the site recommendations for up to 50 keywords and analysis of the site up to 20 pages. This report in the hands of a capable SEO will be the best start point for any successful and effective SEO Campaign. 

KEY FEATURES
  • In-Depth On-Page analysis from tenured SEOs
  • Competitive analysis against competitors holding the top search positions for your desired keywords
  • Google Search Console setup and integration
  • Google Analytics setup and integration
  • Structural analysis of your site in terms of target page click-depth and sematic content support
  • Digital footprint overview with actionable recommendations The product provides in-depth SEO analysis of all On-Page and website elements to unearth all SEO opportunities that the business can use to beat competition and achieve and retain top search rankings. This highly collaborative service enables clients to quickly learn and understand the major factors important to ranking a website as well as other issues that affect ranking and site visibility.
    MONTH 1: INITIAL CONSULTATION
    • Initial Data Assessment
      - Google Indexed Pages - Duplicate Content Index (Blog Tags. Printable Version, etc.)
      - Mirror Site Presence
      - XML Sitemap Presence
      - Google Search Console (301, 404's, Manual Warnings, Robots.txt, Crawl Test)
    • Ranking Equity
      - SEMRush Data- Branding Equity
    • Website Assessment- Web 2.0/HTML 5 - Website mobility/responsiveness- Microformats- Site Speed Assessment- 301 Redirection- 404 Page Check- Duplicate Site Check
    • Keyword Selection- Business Analysis- Target Audience- Branded Keyword Identification- Generic Keyword Matching- Keyword Selection- Keyword Grouping- URL Mapping
    • Silo Structure- Branding and Core Business Messaging- Supporting Product/Service Pages- Click Depth of Target Pages- Orphaned Page Check
    • Content- Indexed Content- Originality / Duplication- Keyword Presence- Competitive Content Volume Analysis- Internal Linking Support- Content Formats / Rich Media- Image Alt Tags- URL Optimization- On-Page Blog Content for Freshness
    • Meta Content- Title- Description- H1- Alt Tags
    • Usability- Phone Number- Clickable Logo- Above the Fold Content- Images- Incoming Internal Links- Outbound Internal Links- Image Count- Social Buttons- Calls To Action Buttons- HTTPS
    • Tools- Google Webmaster Tools Setup/Integration- Google Analytics Setup/Integration
    • BackLink Assessment
      - Spammy Backlink- Deindexed Domain- Referring domain with Adult Content- Referring domain with Gaming Content- Referring domain with Controlled Substances Content- Excessive exact Matches- Minimal Branding