Monday, March 14, 2016

Social Media Basic $747 The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on the business.
KEY FEATURES:
  • All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
  • Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
  • Total social media strategy covering all aspects of online branding and social media - branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
  • Customizable goals for Social Media - content, engagement, and posting tailored specifically for the goal selected. GOALS:
    • Traffic - generate traffic for your website
      • Awareness - generate awareness for your brand or for specific parts of the brand
    • Engagement - engage fans to interact with the page and develop brand loyalty/ambassadorship
    • Customer Service - focus on providing customer service or taking in feedback from customers MONTH 1: CAMPAIGN SETUP AND STRATEGY
      ·         Social Media Audit
      ·         Social Media Playbook
      o   Six month goals and timelines
      o   Buyer Persona
      o   Communications Objective
      o   Content Strategy and Content Verticals
      o   Response Protocol/Escalation Process
      o   Message Tracks for Each type of Comment
      o   Tailored audience for the page
      ·         Account Creation and Optimization
      ·         Profile Picture Creation and Cover Photo Creation

      MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT
      ·         Monthly Content Planning
      o   Content provided a week before actual posting
      ·         Content Creation
      o   10 high quality graphics every month
      o   2 Ads Created (graphics, text)
      ·         Monthly Social Media Paid Ad Campaign Management
      o   2 Ads Created
      o   Budget Recommendation (according to goals)
      o   Client needs to provide budget
      ·         Follower Growth
      ·         Social Media Reporting
      o   Monthly Social Media Report (Facebook/LinkedIn/Twitter) - One report for each platform
      §  Social Media Snapshot (Overview)
      §  Network Growth/Reach
      §  Engagement Report 
      §  Content Report/Content Consumption
      §  Customer Service Report
      o   Social Media Insights
      §  Manually Created Analysis for the Month

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Local Silver $1197/month Recommended Campaign Length: 6 Months
Keywords Targeted: Up to 10 Keywords
Keyword Group: Maximum of 2
Monthly Search Volume (1,000 per group): Up to 2,000

KEY FEATURES:
  • Customizable white-label dashboard to track your campaign rankings. Includes the ability to setup your own branded dashboard for the client to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
  • Extensive pre-campaign site audit and keyword research, grouping, and mapping.
  • Extensive On-Page optimization (up to 10 pages) which includes web copy writing, tag and header optimizations, URL rewrites, and meta data optimization among others.
  • Rich snippet recommendations including breadcrumbs.
  • Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, Logo, among others.
  • Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency. 
  • White-label reports: Site Assessment Report, On-Page Report, Monthly Executive Summary Report. MONTH 1: CAMPAIGN SETUP AND OPTIMIZATION

    Account Research and Prep
    • Website Audit
    • Pages Optimized (10 pages)
    • Keyword Research
    • Keyword Grouping 
    • Keyword Mapping 
    Local Business Setup and Citations Creation
    • Google My Business Creation
    • Yelp Listing Creation
    • Bing Local Creation
    • Yellow Pages Creation
    • 10 Additional Business Listings
    On-Page Optimization 
    • SEO Road Map 
    • Blog Creation 
    • Webpage Copywriting (3 pages, 350 words per page)
    • Title Tag Optimization  (10 titles)
    • Meta Description Optimization (10 meta description)
    • Meta Keyword Optimization (10 meta keywords)
    • Domain Redirect Optimization 
    • .xml Sitemap Optimization 
    • Robots.txt Check 
    • URL Rewrites  (10 URL rewrites)
    • Broken Link Report 
    • Google Analytics Check & Installation 
    • Google Search Console & Installation 
    Rich Snippet Recommendations        
    • Breadcrumbs
    Local Schema Implementation
    • Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
    • Map Schema
    • Product Information Schemas
    • Images and Logo Schemas
    Initial Off-Page SEO    
    • Magazine/News Placement (1 article)
    • Blog Post Outreach (1 article)

    MONTHLY (STARTING MONTH 2): OFF-PAGE SEO AND RANK BUILDING    

    We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks.
    Each article placement and outreach is ensured to be contextually related to the client's site to provide the most ranking boost.
    For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.
    • Blog Post Outreach (2 articles)
    • Magazine/News Placement (2 articles)
    • 5 Additional Local Citations 1. What is the difference between Organic SEO and Local SEO?
      • Organic SEO is location neutral.  It's ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience.  If you're running a national campaign, or an e-commerce campaign, this is the perfect methodology for you.
      • Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment.  This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.
      2. How many geo locations does our Local SEO packages target?
      • Each Local SEO Package targets one location. If your business has multiple locations, you would need to buy a package for each one, unless your geo-targets all fall within a 5 mile radius.
      3. What contributes to Local SEO?
      • On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.
      4. How are citations important for Local SEO?
      • Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.
      5. How do I place my business in the Google Map pack?
      • Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.

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Basic Web Design $1497 *Disclaimer: This does not include content creation.*
KEY FEATURES:
  • Fast Wordpress development based on custom Wordpress templates created specifically for local industry niches
  • One week turn-around time from start of campaign to initial client assessment and approval
  • Two weeks turn-around time from start of campaign to deployment. Any additional feature tacks on additional time
  • Up to 30 pages migrated
  • Up to 15 premium stock photos bought and used specifically for the site
  • Custom design, created specifically for your business based on your personality 
  • SEO-ready websites with features integrated such as blogs, social media icons, HTML and XML site maps, etc.
  • Responsive web design ensures the website is displayed correctly across all screens
  • Social media icons, favicons, widgets, contact forms, etc. 1. How long does it take to create a website?
    • Our website development service level completes within 2 weeks for the Local Web Design Package, 3-4 weeks for the Web Design Starter Package, and 4 weeks for the Advanced Web Design Package.  This period is extended for every added feature requested.
    2. What is the average cost for a website?
    • There are many factors that influence the cost of any given website. Our packaged solutions range from $499 - $1499. In any event that your project requires more than what our custom solutions offer, we would be happy to talk to you and provide you with a free assessment.
    3. Does this include hosting?
    • The website design packages do not include hosting. They only cover the website build and the site's launch as well as 20 days of support after launch.
    4. What technologies do you use to build your websites?
    •  We use WordPress along with premium WordPress themes. Our themes are built with HTML5, CSS3, JavaScript, and PHP. All our themes also use Page Builders which allow our clients to easily build pages, with unlimited layouts, through a drag and drop user interface, without the need for coding knowledge.
    5. Where will you build my website?
    • We create a white label hosting environment for your clients. The URL will be provided to you once we run the site through our initial QA.
    6. How many changes can I make to my site without additional cost?
    • We value our client's insights and input. Our clients will given one week after the initial design has been sent to provide their feedback for revisions at no charge. Please note that design revisions can no longer be made once the development has passed the design milestone and the final design is approved.
    7. Can I get access to my site while the site is being built?
    • We strongly discourage providing access to the site during the development phase.  The credentials to the site are turned over once they are hosted in the client server, after the final walkthrough and approval.
    8. Why won't you launch on a Friday?
    • Development best practices discourage launching of sites on Fridays.  As most sites represent business that run on weekdays only, weekend launches may cause unforeseen errors that cannot be addressed in real time as our staff and most clients do not work on weekends.
    9. How do we address a website that has malware?
    • Removal of malware will be on a case to case basis. Our scanners check daily for malware for each site and we also do a weekly backup. On extreme cases we may restore the site to the last clean backup to remove the malware.

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Advanced Site Consultation $2997 The product provides in-depth SEO analysis of all On-Page and website elements to unearth all SEO opportunities that the business can use to beat competition and achieve and retain top search rankings. This highly collaborative service enables clients to quickly learn and understand the major factors important to ranking a website as well as other issues that affect ranking and site visibility.

At the end of the first 30 days, the client will know all barriers hindering the page from ranking, all SEO elements that they can exploit and take advantage of, and other site discoveries that would help the site to ensure site competitiveness in search engine visibility. The end-result is a SEO Analytics report that contains all the site recommendations for up to 50 keywords and analysis of the site up to 20 pages. This report  in the hands of a capable SEO, will be the best start point for any successful and effective SEO Campaign. 

KEY FEATURES
  • In Depth On-Page analysis from tenured SEOs
  • Competitive analysis against competitors holding the top search positions for your desired keywords
  • Google Search Console setup and integration
  • Google Analytics setup and integration
  • Structural analysis of your site in terms of target page click-depth and sematic content support
  • Digital footprint overview with actionable recommendations The product provides in-depth SEO analysis of all On-Page and website elements to unearth all SEO opportunities that the business can use to beat competition and achieve and retain top search rankings. This highly collaborative service enables clients to quickly learn and understand the major factors important to ranking a website as well as other issues that affect ranking and site visibility.
    MONTH 1: INITIAL CONSULTATION
    • Initial Data Assessment
      - Google Indexed Pages - Duplicate Content Index (Blog Tags. Printable Version, etc.)
      - Mirror Site Presence
      - XML Sitemap Presence
      - Google Search Console (301, 404's, Manual Warnings, Robots.txt, Crawl Test)
    • Ranking Equity
      - SEMRush Data- Branding Equity
    • Website Assessment- Web 2.0/HTML 5 - Website mobility/responsiveness- Microformats- Site Speed Assessment- 301 Redirection- 404 Page Check- Duplicate Site Check
    • Keyword Selection- Business Analysis- Target Audience- Branded Keyword Identification- Generic Keyword Matching- Keyword Selection- Keyword Grouping- URL Mapping
    • Silo Structure- Branding and Core Business Messaging- Supporting Product/Service Pages- Click Depth of Target Pages- Orphaned Page Check
    • Content- Indexed Content- Originality / Duplication- Keyword Presence- Competitive Content Volume Analysis- Internal Linking Support- Content Formats / Rich Media- Image Alt Tags- URL Optimization- On-Page Blog Content for Freshness
    • Meta Content- Title- Description- H1- Alt Tags
    • Usability- Phone Number- Clickable Logo- Above the Fold Content- Images- Incoming Internal Links- Outbound Internal Links- Image Count- Social Buttons- Calls To Action Buttons- HTTPS
    • Tools- Google Webmaster Tools Setup/Integration- Google Analytics Setup/Integration
    • BackLink Assessment
      - Spammy Backlink- Deindexed Domain- Referring domain with Adult Content- Referring domain with Gaming Content- Referring domain with Controlled Substances Content- Excessive exact Matches- Minimal Branding
    MONTHLY (STARTING MONTH 2)
    • Keyword Targetedness
      URL Edits (10)
      - Meta Title Edits (10)
      - Meta Description Edits (10)
      - Meta Keywords (10)
      - Content Keywords Targetting (10)
      - H1 Edits (10)
      - (Subheaders)
      - Image ALT Tagging  (10)
    • Content Creation
      Keyword Integration (10)
      - On-Page Content Creation (10)
      - On-Page Content Internal Linking (10)
      - Comparative Content Volume Review (10)
      - Image ALT Tag Creation (10)
      - Canonical (10)
    • Schema Implementation
      Breadcrumbs
      - Product Schema
      - Local Business Schema (Business Name, Address, Phone Number, Operating Hours, Category, Image)
      - Event Schema
      - Restaurant Schema
    • Content
      Indexed Content
      - Originality / Duplication (10)
      - Keyword Presence (30-50)
      - Competitive Content Volume Analysis (10)
      Internal Linking Support (10)- Content Formats / Rich Media (10)- Image Alt Tags (10)- URL Optimization (10)- Freshness | Blog Content (4)
    • Semantic Mark-Up
      - GWT
      - Schema 1. How does it work?
      • Several website owners run SEO Campaigns for 6 months before additional opportunities are found.  Several Keywords make it into the first page but are just short of the holy grail of positions 1 to 3 of search. This is due to leveraging broad ranking strategies within the first few months of the campaign but may not necessarily have the complexity to earn top positions in search.
      • This program is designed to find as many known on-page ranking metrics that can be leveraged by site owners and identify create recommendations of how they can be used to empower the site to become more visible to users.  With the right authority, and a sufficiently sized digital footprint, this program is designed to earn above the fold rankings in search. 
      2. What do I get?
      • At the end of the first month, you will receive a full analytical report of the site exploring your how your site leverages existing known quality signals for Search engines and contrasts it to your competitor's application of search metrics.  Then we perform an analysis of your entire digital footprint with explanations on our findings and recommendations on what you can do moving forward to maximize your site’s ranking equity. 
      • This covers up to 50 keywords, 10 to 20 pages of on-page content recommendation, 16hrs of Project Management hours, and a domain-wide consult all executed by our best SEO analysts.
      • This program is specifically designed to find as many opportunities your site can leverage as possible.  It is exclusive of content or technical implementation.  The subsequent subscription to the this package addresses the additional content required, semantic code mark-ups, and implementation needed to drive the  opportunities identified in the first month's assessment.
      3. What does this service do?
      • This service identifies how your site is indexed by the Google Search Engine specifically, how search  metric compliant the website is, the semantic value of your content, the  keyword targetedness of your pages, the technical structure advantage you have against your competitors and core site characteristics that can benefit or hinder your SEO effort.  In addition, it has the ability to find any manual or algorithmic penalty that may have been applied on to your site or domain historically which may prevent future SEO activities from being as effective as they can be.
      4. What types of sites is this service recommended to?
      • This is strongly recommended for highly collaborative clients and websites that possess some incumbent authority (PR 2 or better)
      5. Would this guarantee ranking of my page?
      • As with any legitimate SEO strategy, these are not designed to guarantee rankings.  They are designed to identify and search metric advantages your competitors use that your site does not leverage and identify ranking opportunities for your website and the business it represents.

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