Live Más Live 2024

Tune into Taco Bell’s all-new Live Más LIVE event streamed directly from Las Vegas, Nevada on the weekend of the big game! On 2.9 at 1pm PST, we will reveal the brand’s best kept secrets and break some of this year’s biggest Taco Bell news! Giving fans never-before-seen access with superfan celebrity appearances, access to brand masterminds, and more.

The event will unveil a year’s worth of innovative culinary products and iconic brand partnerships sure to excite foodies and beyond. Live Más LIVE will also include musical performances, fan recognition and the opportunity to hear first-hand from the tastemakers behind the brand’s biggest and boldest innovations of the year.

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About Taco Bell:
Taco Bell is the nation’s leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos and lower calorie Fresco Menu. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell Foundation™. Taco Bell has 7,000 restaurants across the United States that proudly serve more than 42 million customers every week.

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