Crank It Up: Japan

Gene Simmons rocked the Hard Rock cafe in Hollywood, FL and donated the bass he played that night to help raise money for Japan.

Gene Simmons of KISS, one of the most recognized and influential rock bands in rock and roll history, donated his famous Punisher bass guitar to Hard Rock Cafe at Seminole Hard Rock Hollywood during an intimate press conference on March 17th. The guitar will be added to the property’s legendary memorabilia collection. Simmons will perform will the donated guitar for the last time at tonight’s concert at Hard Rock Live during the band’s five encore songs. Hard Rock International in conjunction with Gene Simmons will make a donation to the Red Cross to benefit relief efforts in Japan through the company’s Crank It Up initiative.

Hard Rock CEO checks out the Britannia Row Hammond organ

Hard Rock CEO – and major Pink Floyd fan – Hamish Dodds checks out the Hammond C3 organ from Britannia Row Studio with music historian Jeff Nolan. This organ was recently added to the Hard Rock memorabilia collection and was used on Pink Floyd’s ‘Animals’ and ‘The Wall’ albums.

From The Hard Rock Vault – Scotty Moore Guitar

Jeff Nolan, Hard Rock’s resident historian and all-around music nerd, sits down with Kip Elder, one of the best luthiers in the country, to talk about some of the pieces from Hard Rock’s memorabilia collection.

Here, Jeff and Kip are showing off Scotty Moore’s Gibson Super 400, a very cool and iconic guitar, which you can even see Elvis using in his ’68 Comeback Special.

Hard Rock Memorabilia – John Lennon’s Camera

John Lennon owned this camera in the ’60s. Can you imagine the pics he took with it? Some people even think that he might’ve used the camera to take the self-portrait of he and Yoko for the infamous “Two Virgins” album cover.

Jeff, Hard Rock’s resident historian and all-around music nerd, and Tina, Hard Rock’s resident photographer and all-around camera nerd, show off and talk about John and the camera.

Hard Rock – The World’s Premier Lifestyle Brand

Over 170 locations, over 50 countries, 1 message: Love All ~ Serve All! Incredible Cafes with awesome food and service, sophisticated Hotels and unbelievable Casinos, and the world’s most amazing memorabilia collection, Hard Rock is the world’s premier luxury and lifestyle brand.